Lexus: Aura Experiment
Brand
Date
Jun 2021
Description
The Lexus Aura Experiment is a commercial campaign that explores the intersection of human physiological response and automotive design. Produced by CASEY, the project features a series of subjects equipped with biometric sensors, testing their emotional and physical reactions within a controlled environment. Developed alongside the agency Team One, the spot leans into a clean, clinical aesthetic. The visual approach utilizes a seamless white studio setting and crisp, high-contrast lighting to create an experimental atmosphere, capturing the interaction between human subjects and the vehicle via live-action technique.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Charcoal
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.