Brand
ProjectAura Experiment
Lexus Aura Experiment 2021
Associated creatives
Tags
Description
This commercial video for the Lexus Aura Experiment features several individuals in a clean, minimalist white studio setting alongside a white car. The participants wear wearable biometric sensors on their fingers while discussing their emotional states and physiological responses. The production features crisp lighting against a seamless white background, creating an experimental and clinical aesthetic.

