Levi's: Tricks of a Tailor
Brand
Date
May 2022
Description
Levi's presents 'Tricks of a Tailor,' a commercial project that captures the intersection of craftsmanship and personal style. The film features professional football player Fred Warner as he visits a Levi's tailor shop to work alongside master tailor Marco Ruiz. Set within a workshop, the narrative leans into the practical side of denim customization, focusing on repair and distressing techniques. The visual execution utilizes a clean, live-action technique illuminated by warm natural lighting, emphasizing the textures of the apparel and the tools of the trade.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Navy
Camel
Jet Black
Background
Showroom
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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