Levi's: One Fair Exchange
Brand
Date
Feb 2023
Description
Levi's presents 'One Fair Exchange,' a commercial film that tracks a quiet, cinematic narrative across contrasting environments. The spot moves from the intimate, dimly lit interiors of a rural home to the vast, open landscapes of the countryside at twilight. Developed by agency Droga5 New York and produced by Epoch Films, the project leans into a moody aesthetic. The execution employs a desaturated color palette and low-key lighting to maintain a grounded, authentic atmosphere throughout the live-action sequences.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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