Levi's: Live in Levi’s
Brand
Date
Mar 2024
Description
Levi's presents its latest iteration of the Live in Levi’s campaign, a commercial spot that centers on the spontaneity of movement and shared atmosphere. Filmed with a live-action technique, the project captures a group of friends in a residential setting, shifting from a quiet evening to a high-energy dance sequence. Developed in collaboration with TBWA Chiat Day LA, the creative direction leans into a warm, cinematic aesthetic. The production utilizes careful color grading to ground the narrative in an intimate, domestic environment while maintaining a focus on apparel through dynamic choreography.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Color
Pure White
Denim
Background
Living Room
Context
TVC / TV Commercial
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