Levi's
Levi's x Sacai Spring 2025 Campaign
Brand
Date
May 2025
Description
The Levi's x Sacai Spring 2025 campaign explores the intersection of workwear and contemporary design. Photographed by Craig McDean, the project captures the collection’s technical garment construction and layered aesthetics through a series of editorial and commercial images. Featuring fashion direction by Karl Templer, the campaign uses both gritty, monochrome urban settings and clean studio portraiture to highlight contrast stitching and structural detail. The shoot includes contributions from hair stylist Tomo Jidai and makeup artist Diane Kendal, with designs by Chitose Abe and appearances by actors and models including Chase Sui Wonders and Chandler Frye.
Style
Vertical
Color
Jet Black
Context
Advertising Campaign
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