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·Levi's Spring 2025

Black and white portrait of a smiling person resting their head on another person's lap outdoors.

Black man running in a denim jacket and jeans across an outdoor grassy field under a bright sky

Black and white portrait of a woman lifting a floral shirt outdoors, wearing denim jeans in sunlight

Man with curly blonde hair lying on grass holding a vertical stack of three red apples outdoors

Model lying in shallow water wearing a wet white button shirt and denim jeans shot overhead by Julia Noni for Levi's.

Model with short hair wearing a denim jacket touching head against a plain background in a black and white portrait

Black man holding a white denim jacket over his shoulder in a field under clear blue sky for Levi's Spring 2025 campaign.

Man reclining in tall grass wearing light shirt and denim jeans for Levi's Spring 2025 campaign photographed by Julia Noni.

Black and white portrait of a smiling person wearing a patterned neck scarf and white button-down shirt outdoors with foliage.

Model lying on grass performing a shoulder stand inversion outdoors for Levi's Spring 2025 campaign.

Model wearing a white shirt and neck scarf leaning against a wooden fence in a black and white campaign image for Levi's.

Model stretching arms overhead in a denim outfit amidst dry grasses in a black and white landscape.

Monochrome image of a person with short hair wearing a denim jacket and jeans outdoors against a fabric backdrop.

Close-up of a person wearing light wash denim jeans with small yellow flowers tucked into the back pocket against a blue sky background.

Model wearing blue jeans and a white top with hands in pockets leaning against a weathered white wooden fence outdoors

Monochrome portrait of a person with a buzzcut wearing a denim jacket and white tank top against a draped backdrop

Model lying on wooden deck wearing red floral top and denim shorts holding flower

Black and white photograph of two models running through a grassy hillside field for Levi's Spring 2025 campaign.

Model Yoon Young Bae wearing a denim jumpsuit in a sunlit park for Levi's Spring 2025 campaign.

Model Yoon Young Bae wearing a denim jumpsuit reclining against a white porch railing for Levi's Spring 2025 campaign.

Levi's Levi's Spring 2025 2025

About

The Levi's Spring 2025 campaign leans into a candid, sun-drenched aesthetic that anchors the brand's latest collection in the quiet energy of the outdoors. Photographed by Julia Noni, the series utilizes analogue film and high-contrast natural light to highlight the tactile qualities of the denim and seasonal apparel. The imagery captures a sense of spontaneous movement and relaxed intimacy, moving through grassy fields, coastal landscapes, and rustic settings. With casting directed by Liz Goldson, the campaign features models Adamu Bulus, Aubrey O'Mahony, Celina Ralph, and Yoon Young Bae. The editorial direction favors a blend of monochrome portraits and warm-toned lifestyle shots, emphasizing the versatility of the pieces against textured, natural backgrounds.