Levi's: Levi's Spring 2025

Apr 2025

The Levi's Spring 2025 campaign leans into a candid, sun-drenched aesthetic that anchors the brand's latest collection in the quiet energy of the outdoors. Photographed by Julia Noni, the series utilizes analogue film and high-contrast natural light to highlight the tactile qualities of the denim and seasonal apparel. The imagery captures a sense of spontaneous movement and relaxed intimacy, moving through grassy fields, coastal landscapes, and rustic settings. With casting directed by Liz Goldson, the campaign features models Adamu Bulus, Aubrey O'Mahony, Celina Ralph, and Yoon Young Bae. The editorial direction favors a blend of monochrome portraits and warm-toned lifestyle shots, emphasizing the versatility of the pieces against textured, natural backgrounds.

Editorial, Monochrome, Vertical

Analogue / film, Natural light

Advertising Campaign