Levi's
Levi's Spring 2025
Apr 2025
The Levi's Spring 2025 campaign leans into a candid, sun-drenched aesthetic that anchors the collection in an organic, outdoor setting. Photographer Julia Noni captures the apparel through a mix of high-contrast monochrome and warm-toned lifestyle portraiture, emphasizing the tactile nature of denim and seasonal fabric textures. The imagery moves through natural landscapes, from grassy fields and rolling hills to coastal scenes and rustic park environments. Casting director Liz Goldson brings together a diverse ensemble of models, including Adamu Bulus, Aubrey O'Mahony, Celina Ralph, and Yoon Young Bae, whose relaxed movements and spontaneous interactions define the mood of the work. Utilising analogue film and natural light, the campaign focuses on the classic fit and utilitarian details of the collection without relying on overt artifice.
Editorial, Monochrome, Vertical
Analogue / film, Natural light
High Street Fashion
Advertising Campaign
