Levi's: Legends Never Die
Brand
Date
Feb 2023
Description
Levi's presents 'Legends Never Die,' a cinematic campaign that explores personal legacy through the lens of a non-traditional funeral gathering. The narrative follows a group of mourners in a reception hall, who honor a deceased man by wearing denim as requested, blending formal somberness with a celebratory atmosphere. Produced by Epoch Films with agency Droga5 New York, the spot utilizes live-action technique and a desaturated, warm color palette. The film relies on nuanced narrative storytelling and portraiture to highlight the connection between the subjects and the brand, framed by analogue film aesthetics.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film
Industries
Color
Navy
Jet Black
Beige
Background
Hotel Lobby
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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