Levi's: Legends Never Die
Brand
Date
Sep 2023
Description
For the 'Legends Never Die' campaign, Levi's explores themes of legacy and personal connection through a memorial gathering. The narrative centers on a diverse group of attendees honoring a family member, with denim serving as the common thread throughout the interior reception space. The project features creative development by Droga5 New York and production by Epoch Films. Utilizing live-action technique and cinematic framing, the commercial leans into a quiet, observational documentary style that emphasizes deep navy tones and soft natural lighting.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Navy
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
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