Levi's presents 'Launderette,' a commercial campaign featuring musical artist Beyonce. The film is set within a retro-styled laundromat, utilizing moody atmospheric lighting to evoke a distinct 1970s aesthetic.
Focusing on denim heritage and Americana styling, the live-action production captures the brand's classic identity within a commercial laundry interior. The project was developed by agency TBWA Chiat Day LA, with music and sound design provided by Barking Owl.
