Levi's: Launderette
Brand
Date
Oct 2024
Description
Levi's presents 'Launderette,' a commercial campaign featuring musical artist Beyonce. The film is set within a retro-styled laundromat, utilizing moody atmospheric lighting to evoke a distinct 1970s aesthetic. Focusing on denim heritage and Americana styling, the live-action production captures the brand's classic identity within a commercial laundry interior. The project was developed by agency TBWA Chiat Day LA, with music and sound design provided by Barking Owl.
Style
Vertical, Commercial, Moody, 1970s
Industries
Color
Denim
Pure White
Background
Retail Store
Context
Advertising Campaign
Associated creatives
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