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Levi's: Beyoncé - Chapter 3: “Refrigerator”

Brand
Levi's
Date

Aug 2025

Description

Levi's presents Chapter 3: 'Refrigerator', a campaign film featuring Beyoncé. The commercial leans into classic Americana aesthetics, utilizing a retro diner setting complete with vintage signage and period-accurate decor to frame the narrative. Produced by PRETTYBIRD US with agency creative from TBWA Chiat Day LA, the film employs live-action techniques, natural light, and a grainy visual texture to enhance the atmospheric quality of the scene. The project features Beyoncé alongside a cast within the interior space. Post-production and VFX work were completed by Company 3 LA and Method Studios Los Angeles, with editorial support from Cabin Edit and sound design by Barking Owl.

Style

Horizontal, Commercial, Grainy, Retro

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Pure White
Denim
Background

Café

Context

Advertising Campaign

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