Levi's presents Chapter 3: 'Refrigerator', a campaign film featuring Beyoncé. The commercial leans into classic Americana aesthetics, utilizing a retro diner setting complete with vintage signage and period-accurate decor to frame the narrative. Produced by PRETTYBIRD US with agency creative from TBWA Chiat Day LA, the film employs live-action techniques, natural light, and a grainy visual texture to enhance the atmospheric quality of the scene.
The project features Beyoncé alongside a cast within the interior space. Post-production and VFX work were completed by Company 3 LA and Method Studios Los Angeles, with editorial support from Cabin Edit and sound design by Barking Owl.
