Logo

Levi's: Beyoncé - Chapter 2: “Pool Hall”

Brand
Levi's
Date

Aug 2025

Description

Levi's presents Chapter 2 of their campaign, titled “Pool Hall,” featuring Beyoncé. The project leans into a cinematic aesthetic, utilizing warm, moody lighting to capture the atmosphere of a vintage bar setting. The production incorporates live-action techniques, set against wood-paneled interiors and pool tables. The film highlights embellished denim apparel through a chiaroscuro-inspired lens, blending brand narrative with stylized visual storytelling. Creative production was supported by TBWA Chiat Day LA and PRETTYBIRD US, with post-production and sound design provided by Cabin Edit, Company 3 LA, Method Studios Los Angeles, and Barking Owl.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries
High Street Fashion
Color
Navy
Background

Bar

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by