Levi's presents Chapter 2 of their campaign, titled “Pool Hall,” featuring Beyoncé. The project leans into a cinematic aesthetic, utilizing warm, moody lighting to capture the atmosphere of a vintage bar setting.
The production incorporates live-action techniques, set against wood-paneled interiors and pool tables. The film highlights embellished denim apparel through a chiaroscuro-inspired lens, blending brand narrative with stylized visual storytelling.
Creative production was supported by TBWA Chiat Day LA and PRETTYBIRD US, with post-production and sound design provided by Cabin Edit, Company 3 LA, Method Studios Los Angeles, and Barking Owl.
