Les Echos

Apr 2026

Les Echos captures the essence of refined menswear in its latest editorial spread, Golden Hour, a project that masterfully leans into the warmth and intimacy of late-afternoon light. Through a series of meticulously composed lifestyle portraits, the feature highlights a sophisticated fusion of classic tailoring and contemporary knitwear. The project thrives on an editorial aesthetic defined by clean, minimalist architectural settings that allow the richness of fabrics—from textured wools to supple leathers—to take center stage. Under the guidance of Art Director Giorgio Martinoli, the imagery channels a calm, luxurious atmosphere, utilizing natural light to cast soft shadows that emphasize the subtle depth of the models' silhouettes. Fashion Editor and Stylist Marine Chaumien curates a versatile palette of earthy tans, creams, and muted greens, creating a cohesive visual narrative that balances structural rigor with casual ease. With contributions from Hair Stylist Leslie Thibaud, whose work ensures a polished yet organic finish, and Casting Director Jordan Mergirie, the spread presents model Youssef Rocha in a manner that feels both aspirational and grounded. The execution relies heavily on the interplay between soft, directional lighting and neutral interior backdrops, resulting in a magazine-style layout that is as much about the intentionality of the design as it is the clothing itself. This editorial demonstrates a sophisticated mastery of portraiture and typography, cementing Les Echos as a leader in high-end fashion storytelling.

Editorial, Lifestyle

Natural light