Ledger
Brand Identity
Apr 2022
Ledger's brand identity project establishes a visual language centered on structural precision and material hierarchy. Developed with identity design by HelloMe and packaging by Goods, the project utilizes a palette of dark grey, vibrant orange, and soft purple to define its aesthetic. The system emphasizes geometric clarity through minimalist compositions and tactile paper textures. The collateral, which includes structural packaging and identity assets, leverages clean isometric perspectives and CGI motion graphics to showcase product architecture. By combining debossed typography with high-contrast lighting, the design highlights the physical quality of materials sourced from G. F Smith, ESKA, and Colorplan.
Commercial, Square, Clean, Minimalist
3D render / CGI
Brand Film / Corporate Video
