LBDO Brand Identity 2021
Associated creatives
Tags
Description
A wide-format photograph captures a large outdoor billboard displaying the comprehensive brand identity for LBDO, mounted on the concrete and steel structure of an elevated bridge. The billboard features a multi-panel layout showcasing typographic layouts, brand photography, and tactile textural elements in muted neutral and warm tones. Below the display sits a paved sidewalk and asphalt street, casting clean linear shadows under bright natural daylight. The composition highlights urban out-of-home advertising placement with crisp architectural framing from the overhead bridge beams. Credits include photography by Lauren Bamford, graphic design by Universal Favourite, copywriting by Cat Wall, motion by Cameron Fernandes, and styling by Natalie Turnbull.
Style
Horizontal, Commercial, Earthy, Clean
Techniques
Natural light
Background
Bridge
Context
Out of Home (OOH)