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Brand
Frito-Lay
ProjectLay’s 2026 World Cup, “Jump on America”

Frito-Lay Lay’s 2026 World Cup, “Jump on America” 2026

Associated creatives

72andSunny LA
72andSunny LAAgency / Creative
Gifted Youth
Gifted YouthProduction
Union Editorial
Union Editorial
72andSunny LA
72andSunny LAMusic / Sound
William McVay
William McVayMusic / Sound
Lime Studios
Lime StudiosMusic / Sound
JAMM Visual
JAMM VisualPost Production / VFX

Tags

Will FerrellWill Ferrell driving truckwill ferrell holding lays chipsman in track jacketyellow lays trucklays potato chip bag

Description

Actor Will Ferrell stars in this Frito-Lay commercial for the Lay's 2026 World Cup campaign, titled "Jump on America". The video features Ferrell driving a branded yellow truck through various landscapes, interacting with individuals including Marshawn Lynch and two horse-mounted cowboys. Throughout the journey, Ferrell pitches the World Cup and Lay's potato chips. The spot utilizes live-action technique with professional comedic delivery.