Laura Procaccini
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2022
Description
This brand identity project for Laura Procaccini establishes a refined visual language grounded in tactile material choices and earthy palettes. The collateral focuses on minimalist typography and material quality, using high-contrast emboss and deboss techniques to create a sophisticated presentation. Through a series of compositions featuring natural light and architectural shadows, the project highlights the interplay between paper textures, metallic finishes, and organic elements. Graphic design and print execution were led by Thomas Sturm, Nomad, and Infinitive Factory.
Style
Earthy, Commercial, Vertical, Clean
Techniques
Natural light
Color
Pure White
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