Laura Procaccini: Brand Identity

Jun 2022

Laura Procaccini presents a refined brand identity project centered on tactile collateral and minimalist graphic design. The work explores the relationship between materials and light, utilizing earthy tones and diverse textures to ground the visual system. The series features a focus on deliberate print execution, moving from embossed cards on stone to serif-heavy typography layered against organic foliage. The execution relies on natural light to define the space, allowing architectural shadows and geometric patterns to enhance the clean, polished presentation. Thomas Sturm, Nomad, and Infinitive Factory supported the graphic design and print production, ensuring a cohesive application across all stationary assets.

Earthy, Commercial, Vertical, Clean

Natural light