Lacoste: Lacoste F/W 24

Sep 2024

The Lacoste Fall/Winter 24 campaign channels a modern sportswear aesthetic through a series of candid, motion-filled vignettes. Photographed by Raffaele Cariou, the project utilizes natural light to emphasize the clean lines and textures of the seasonal collection, spanning everything from quilted jackets to coordinated athletic tracksuits. Featuring models Nizar Talal and Peng Chang, the imagery is set against urban streetscapes, balancing traditional architecture with contemporary apparel. The production incorporates set design by Amandine Richard and Raphaël Singler, with makeup artistry by Carole Douard and Sacha Giraudeau. The series is defined by its clean, editorial focus and graphic use of light, blending sportswear with an earthy palette.

Editorial, Vertical, Clean

Natural light

Street

Advertising Campaign