Lacoste

Sep 2024

The Lacoste Fall/Winter 24 campaign channels an urban sportswear aesthetic through a series of editorial and commercial photographs. Shot on location with natural light, the campaign highlights the tactile textures of quilted jackets, pleated skirts, and layered knitwear against city streets and traditional architecture. Photographer Raffaele Cariou leads the visual execution, capturing models Nizar Talal and Peng Chang in candid, motion-filled vignettes. The styling emphasizes clean lines and vibrant accents, with set design by Amandine Richard and Raphaël Singler and makeup by Carole Douard and Sacha Giraudeau. The project leans into earthy, warm palettes and graphic compositions to showcase the collection.

Editorial, Vertical, Clean

Natural light

Street

Advertising Campaign