Brand
ProjectLacoste F/W 24

Lacoste Lacoste F/W 24 2024
Associated creatives
Tags
Description
This image is part of the Lacoste F/W 24 advertising campaign, photographed by Raffaele Cariou on an urban street background. Two models, an East Asian woman and a South Asian man, walk side by side wearing coordinated athletic apparel. The woman wears a light grey windbreaker over a green top, complemented by a small yellow crossbody bag. The man wears a light grey zip jacket layered over a bright lime yellow hoodie with matching trousers and sneakers. The scene is styled by Amandine Richard and Raphaël Singler, with makeup by Carole Douard and Sacha Giraudeau. The composition captures a dynamic, candid motion against traditional stone architecture.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White (60%)
Lemon (40%)
Background
Street
Context
Advertising Campaign