Lacoste Lacoste F/W 24 2024

Description

This campaign image for Lacoste F/W 24 features two models captured walking across a paved street from a high-angle perspective. The foreground figure, seen from behind, wears a white athletic tracksuit layered with a lime green hood. A second model walks alongside, wearing a white jacket, white trousers, and a bright green turtleneck paired with a small matching shoulder pouch. Both models wear athletic footwear with neon highlights that complement the sportswear aesthetic. The hard daylight casts distinct shadows on the patterned stone and asphalt pavement. The Lacoste brand logo and crocodile emblem appear crisply rendered on the right side of the frame.

Style

Vertical, Commercial, Clean, Graphic

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign