Lacoste: Lacoste 5th Avenue 2025 Campaign

Apr 2025

The Lacoste 5th Avenue 2025 campaign channels an authentic, observational aesthetic through a series of editorial portraits and lifestyle vignettes set across New York City. Creative director Pelagia Kolotouros and photographer/director Sebastian Sabal-Bruce build a narrative that balances casual sportswear with the tactile environment of classic city diners and bustling urban streets. The visual execution favors an analogue film technique, utilizing natural light and warm, nostalgic tones to anchor the collection within a lived-in, cinematic reality. Featuring models Lindsey Lenoard and Nelson Ogah, the campaign leverages clean, candid compositions that highlight both the apparel and the setting. Supporting production credits include casting by Emilie Åström, prop styling by Marissa Herrmann, and hair styling by Akihisa Yamaguchi, ensuring a consistent rhythm between the brand's heritage pieces and the contemporary city backdrop.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Advertising Campaign