Lacoste

Apr 2025

The Lacoste 5th Avenue 2025 campaign leans into a candid, observational aesthetic to spotlight the brand's latest apparel. Photographed and directed by Sebastian Sabal-Bruce under the creative direction of Pelagia Kolotouros, the imagery captures intimate moments in quintessential New York City locations, including classic diners and bustling streetscapes populated by yellow taxis. Utilizing analogue film techniques and soft natural light, the campaign emphasizes a nostalgic, cinematic atmosphere. Models Lindsey Lenoard and Nelson Ogah are featured in relaxed, lifestyle-driven portraiture that highlights both casual sportswear and refined athletic wear. The execution relies on detailed prop styling by Marissa Herrmann and specific casting by Emilie Åström to ground the brand within an authentic, urban narrative.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Advertising Campaign