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Brand
Lacoste
ProjectLacoste 5th Avenue 2025 Campaign
Two models seated in a diner holding a branded NYC mug during the Lacoste 5th Avenue campaign by photographer Sebastian Sabal-Bruce.

Lacoste Lacoste 5th Avenue 2025 Campaign 2025

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosCreative Director
Sebastian Sabal-Bruce
Sebastian Sabal-BrucePhotographer
Sebastian Sabal-Bruce
Sebastian Sabal-BruceDirector
Akihisa Yamaguchi
Akihisa YamaguchiHair Stylist
Emilie Åström
Emilie ÅströmCasting Director
Marissa Herrmann
Marissa HerrmannProp Stylist
Lindsey Lenoard
Lindsey LenoardModel
Nelson Ogah
Nelson OgahModel

Tags

woman holding mugsmiling womanwoman in dinerwhite mugceramic muglacoste mug

Description

This editorial image from the Lacoste 5th Avenue 2025 campaign, photographed and directed by Sebastian Sabal-Bruce with creative direction by Pelagia Kolotouros, captures a candid scene inside a diner. Models Lindsey Lenoard and Nelson Ogah are seated at a counter, with Lindsey smiling while holding a white ceramic mug branded with NYC and the Lacoste crocodile. The natural lighting and warm indoor tones highlight the casual atmosphere, featuring a retro interior setting with large windows displaying reverse signage in the background. Styling and casting were managed by Emilie Åström, Marissa Herrmann, and Akihisa Yamaguchi, blending narrative realism with high-end commercial fashion storytelling.

Style

Editorial, Lifestyle, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Cream (50%)
Royal Blue (50%)

Background

Café

Context

Advertising Campaign