Lacoste Lacoste 5th Avenue 2025 Campaign 2025

Description

A Black man with a beard and glasses smiles warmly while seated inside a bright yellow New York City taxi cab, wearing a green polo shirt. His arm rests on the open window frame of the vehicle, which features a branded roof sign with a crocodile logo. The urban background shows a New York street with multi-story classical buildings, traffic lights, and blurred pedestrians crossing the street. The shot is captured with natural daylight, emphasizing warm tones and realistic film textures. This imagery forms part of the Lacoste 5th Avenue 2025 campaign, with creative direction by Pelagia Kolotouros and photography by Sebastian Sabal-Bruce.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign