Brand
Lacoste Lacoste 5th Avenue 2025 Campaign 2025
Associated creatives
Tags
Description
This vertical campaign image for the Lacoste 5th Avenue project features a female model stepping out of a bright yellow taxi cab. She is wearing a red athletic tracksuit with white piping detail and carrying a white handbag. In the driver's seat, a person wearing a green top is visible. The scene is shot on a city street with an urban building exterior in the background, featuring warm ambient lighting and a distinctive magenta lens flare across the upper frame. Sebastian Sabal-Bruce photographed the scene under the creative direction of Pelagia Kolotouros.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Scarlet (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign