Kia

Jan 2025

Kia’s latest campaign, titled Zombies, leverages an EV-enabled lifestyle to bridge the gap between automotive utility and survivalist humor. Developed by Innocean Australia, the project features a protagonist using a Kia electric vehicle as a portable power source to prepare a meal in an isolated, industrial environment. The narrative leans into a lighthearted tension through its contrast of mundane cooking tasks against a post-apocalyptic backdrop. Produced by DIVISION US, the film utilizes a raw, cinematic aesthetic. Post-production and VFX by Mathematic heighten the atmosphere of the sparse landscape, while sound design from Massive Music Sydney anchors the comedic beats. The work showcases the practical capability of the vehicle through its live-action technique and grainy, textured visual approach.

Horizontal, Cinematic, Grainy, Raw

Electric / EV

Construction Site

Advertising Campaign