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Kia: Zombies PTC DimSimLim

Brand
Kia
Date

Jan 2025

Description

Kia leans into a genre-bending narrative for the Zombies PTC DimSimLim project, blending automotive utility with survivalist fiction. Directed as a live-action piece, the spot explores the integration of electric vehicle power within an unexpected, sparse environment. The visual execution utilizes a grainy, cinematic texture that heightens the raw atmosphere of the production. With creative development by Innocean Australia and production led by DIVISION US, the project highlights the vehicle’s electrical output through the mundane lens of preparing a meal amidst a zombie encounter. Post-production and VFX were managed by Mathematic, while Massive Music Sydney provided the sound design.

Style

Horizontal, Cinematic, Grainy, Raw

Industries
Electric / EV
Color
Forest Green
Light Grey
Background

Construction Site

Context

Advertising Campaign

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