Kia: What's Your Next Move? - EV3 Australian Open
Brand
Date
Jan 2025
Description
Kia leans into the intersection of performance and design in this campaign for the EV3, timed for the Australian Open. The spot navigates between coastal environments and the tennis court, using cinematic framing to draw parallels between athletic precision and electric vehicle performance. Developed by creative agency M+C Saatchi Sport & Entertainment London, the project employs moody lighting and a series of dynamic sequences to highlight the vehicle's features. Stone Dogs managed the post-production and VFX to integrate the live-action technique with the product-focused aesthetic.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Event
Australian Open
Background
Ocean
Context
TVC / TV Commercial
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