Kia
What’s Your Next Move (DC)
Brand
ProjectWhat’s Your Next Move (DC)
Date
Jan 2025
Description
Kia’s campaign, 'What’s Your Next Move,' explores the intersection of movement and exploration, tracking an electric vehicle across shifting landscapes ranging from rugged coastlines to urban sports venues. The film channels a cinematic aesthetic, utilising drone footage and rhythmic editing to establish a sense of kinetic energy. Produced by You Are Here and Solworks with creative input from M+C Saatchi UK, the project employs moody colour grading and live-action techniques to frame the vehicle within atmospheric, natural environments. STITCH London provided post-production support for the commercial.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Drone footage
Industries
Electric / EV
Color
Pure White
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
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