Kia: What’s Your Next Move (DC)
Brand
Date
Jan 2025
Description
Kia’s 'What’s Your Next Move' campaign shifts focus to the electric vehicle’s role in an active, explorative lifestyle. The project follows an athletic journey across varying landscapes, pairing the vehicle with scenes of tennis and surfing to ground the cinematic narrative in movement. Produced by You Are Here and Solworks with creative input from M+C Saatchi UK, the spot utilizes rhythmic editing and moody color grading. The visual language relies on drone footage and live-action techniques to maintain a consistent atmosphere through coastal and urban environments.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
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