Kia’s 'What’s Your Next Move' campaign shifts focus to the electric vehicle’s role in an active, explorative lifestyle. The project follows an athletic journey across varying landscapes, pairing the vehicle with scenes of tennis and surfing to ground the cinematic narrative in movement.
Produced by You Are Here and Solworks with creative input from M+C Saatchi UK, the spot utilizes rhythmic editing and moody color grading. The visual language relies on drone footage and live-action techniques to maintain a consistent atmosphere through coastal and urban environments.
