Kia: Time To Move

May 2022

Kia’s 'Time To Move' campaign introduces a series of cinematic vignettes that transition between urban driving sequences and precise human movements. The film focuses on the interaction between the electric vehicle’s design and atmospheric environments, utilizing dynamic camera movements to capture the car’s charging interface and lighting signature against city backdrops. Produced by Voyager with agency creative direction from Inspire, the piece integrates live-action technique with professional post-production and sound design from Alter Ego and One Thousand Birds. The aesthetic leans into a cool, desaturated color palette, punctuated by deliberate anamorphic lens flares that tie together the diverse portraits of an archer and a conductor.

Horizontal, Cinematic, Desaturated, Cool

TVC / TV Commercial