Kia

Tight Fit

Brand

Date

Feb 2025

Description

This commercial for Kia, titled Tight Fit, highlights the capabilities of the brand's remote smart parking assist feature. The spot centres on a white SUV navigating a tight space in an outdoor parking lot, managed via key fob control by bystanders. The production leans into natural light to showcase the modern SUV’s design, utilising drone footage to track the vehicle's automated steering. The project was developed by agency Allied Sports with production handled by 1Park9.

Style

Horizontal, Commercial, Golden Hour

Techniques

Drone footage

Industries

Electric / EV

Color

Pure White

Jet Black

Background

Carpark

Context