Kia: Tight Fit
Brand
Date
Feb 2025
Description
Kia showcases its remote smart parking assist technology in this commercial spot for the brand's latest SUV model. The project centers on the vehicle's automated maneuverability, capturing the SUV navigating a parking lot while controlled via key fob. Produced by 1Park9 with creative work from Allied Sports, the film leans into a live-action technique to present the car's feature set. The execution utilizes natural light and golden hour conditions, supplemented by drone footage to frame the vehicle's exterior design against the environment.
Style
Horizontal, Commercial, Golden Hour
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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