Kia: Tides of Change
Brand
Date
Sep 2025
Description
In the automotive campaign 'Tides of Change,' Kia introduces its latest SUV through a series of dynamic sequences across shifting landscapes. The film tracks the vehicle navigating winding forest roads, rugged dirt tracks, and expansive coastal routes to highlight versatility across terrains. The production leans into atmospheric lighting and lens flares to capture the movement of the SUV within its natural environment. Produced by NativeFour, the spot utilizes live-action technique and a warm color palette to emphasize the integration of the vehicle within the outdoors, with additional support from Company 3 LA and Defacto Sound.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Color
Jet Black
Silver
Background
Road
Context
TVC / TV Commercial
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