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Kia: The Good Life DC

Brand
Date

Jan 2024

Description

This cinematic commercial for Kia, titled The Good Life DC, follows an SUV through winding, misty landscapes and along coastal stretches. The film leans into atmospheric visuals, pairing driving sequences with introspective memories to create a sense of exploration. Developed by agency Inspire and production house Voyager, the project utilizes live-action techniques to build a moody aesthetic. The work features post-production support from Alter Ego and The Vanity, with original music and sound design by Vapor Music.

Style

Horizontal, Cinematic, Moody

Background

Street

Context

Advertising Campaign

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