Kia: The Good Life DC
Brand
Date
Jan 2024
Description
This cinematic commercial for Kia, titled The Good Life DC, follows an SUV through winding, misty landscapes and along coastal stretches. The film leans into atmospheric visuals, pairing driving sequences with introspective memories to create a sense of exploration. Developed by agency Inspire and production house Voyager, the project utilizes live-action techniques to build a moody aesthetic. The work features post-production support from Alter Ego and The Vanity, with original music and sound design by Vapor Music.
Style
Horizontal, Cinematic, Moody
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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