Kia: Squares
Brand
Date
Feb 2025
Description
Kia’s Squares campaign introduces a dynamic visual narrative that positions the brand’s SUV line-up against a stark, desert lake bed. The project integrates wide-scale drone footage with close-up interactive demonstrations of the brand’s digital app, using the ambient tones of the golden hour to unify the automotive subjects with their environment. Produced by 14Four with creative direction from David & Goliath and Don Jagoda Associates, the piece balances cinematic landscape cinematography with technical screen-capture elements. Sound design provided by Racket Club underscores the visual pacing of the grid-arranged vehicle array.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Background
Desert
Context
TVC / TV Commercial
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