Kia: Sportage 'Digital Key'
Brand
Date
Jun 2025
Description
Kia showcases the technological capabilities of the Sportage in this campaign focused on the Digital Key feature. The narrative centers on a pair of passengers navigating the convenience of smartphone-based vehicle access within the cabin of the SUV. Produced by Circle Productions and developed by agency INNOCEAN, the project utilizes cinematic, live-action techniques to integrate digital connectivity into the everyday automotive experience. The spot features an exterior sequence captured on a suburban street, transitioning to interior interactions that highlight the integration of modern hardware and software.
Style
Horizontal, Cinematic
Industries
Color
Sky Blue
Charcoal
Background
Street
Context
TVC / TV Commercial
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