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Kia: Sportage 'Cruise Control'

Brand
Kia
Date

Jun 2025

Description

Kia showcases its latest SUV in the Sportage 'Cruise Control' campaign, a commercial film highlighting the utility of smart cruise control with stop and go technology. The production leans into a cinematic aesthetic, featuring a sequence of live-action shots that contrast the vehicle’s exterior design against a wooded landscape. Inside the cabin, the narrative follows a couple navigating the road, with close-ups focused on the digital instrument cluster and interior interface. The project was developed by INNOCEAN, with production handled by Circle Productions and post-production work provided by Alter Ego, Pinky Swear VFX, and Ghost Edit, featuring a sound design and music score by Toast and Jam Sound and Music.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries
Electric / EV
Color
Sky Blue
Jet Black
Background

Road

Context

TVC / TV Commercial

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