Kia explores the sensory elements of the open road in the 'Soundscapes Anne' campaign. The spot documents a narrative-led journey through hilly, winding terrain, utilizing cinematic framing to ground the brand within an expansive natural landscape.
Technically, the project employs drone footage to capture a high-altitude perspective of the topography. The production emphasizes an atmospheric audio experience, complemented by the earthy color palette and consistent natural lighting that define the aesthetic of the film.
