Kia: Rescue + Distinctive
Brand
Date
Jun 2023
Description
This automotive spot for Kia, titled Rescue + Distinctive, highlights the integration of modern digital vehicle technology within an urban setting. The narrative follows a woman utilizing a smartphone to remotely unlock a teal Seltos SUV for her partner, showcasing the convenience of digital key features through a live-action technique. The project was developed by agency INNOCEAN Canada and features production by Feels Like Home. The visual execution employs cool daylight lighting and cinematic framing to maintain a clean aesthetic across the city backdrops.
Style
Horizontal, Cinematic, Cool, Clean
Industries
Color
Sky Blue
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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