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Kia: Robo Dog

Brand

Date

Jul 2022

Description

Kia’s Robo Dog campaign merges high-concept storytelling with automotive showcase, focusing on the intersection of human connection and electric vehicle technology. The narrative follows a metallic robotic dachshund through urban environments and electronics displays, drawing a parallel between the precision of the robotic design and the sleek aesthetic of the brand's EV fleet. Produced by Biscuit Filmworks with creative direction from David & Goliath, the execution balances live-action footage with 3D render / CGI elements. Parliament handled the post-production and VFX to achieve the polished, clean commercial look that defines the project’s visual identity.

Style

Horizontal, Commercial, Clean, Polished

Techniques

3D render / CGI

Industries

Electric / EV

Color

Jet Black

Silver (metallic)

Background

Showroom

Context