Kia: Pit Stop
Brand
Date
Jul 2025
Description
This commercial spot for Kia, titled Pit Stop, focuses on the user experience of charging an electric vehicle. The production highlights the technical design of the car, with close-up sequences showcasing the rear light bar and the rapid charging port connection. The film transitions between crisp studio lighting and natural daylight exterior shots, capturing the vehicle at a charging station. Developed with the support of INNOCEAN Canada, Cooper Films, Ghost Edit, and Pirate Radio, the project utilizes live-action techniques to emphasize the vehicle's capability.
Style
Horizontal, Commercial
Industries
Color
Royal Blue
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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