This commercial spot for Kia, titled Pit Stop, focuses on the user experience of charging an electric vehicle. The production highlights the technical design of the car, with close-up sequences showcasing the rear light bar and the rapid charging port connection.
The film transitions between crisp studio lighting and natural daylight exterior shots, capturing the vehicle at a charging station. Developed with the support of INNOCEAN Canada, Cooper Films, Ghost Edit, and Pirate Radio, the project utilizes live-action techniques to emphasize the vehicle's capability.
