Kia showcases the technological capabilities of the EV6 in the project Park Like a Pro. The spot highlights the vehicle's Remote Smart Park Assist feature, depicting a driver using a remote control to maneuver the car within a structured carpark environment.
Developed alongside creative partners including INNOCEAN Canada, Cooper Films, Ghost Edit, and Pirate Radio, the project utilizes clean commercial art direction. The production leans into a live-action technique, capturing the automotive functionality under the fluorescent lighting of an indoor facility.
