Kia: Park Like a Pro
Brand
Date
Jul 2025
Description
Kia showcases the technological capabilities of the EV6 in the project Park Like a Pro. The spot highlights the vehicle's Remote Smart Park Assist feature, depicting a driver using a remote control to maneuver the car within a structured carpark environment. Developed alongside creative partners including INNOCEAN Canada, Cooper Films, Ghost Edit, and Pirate Radio, the project utilizes clean commercial art direction. The production leans into a live-action technique, capturing the automotive functionality under the fluorescent lighting of an indoor facility.
Style
Horizontal, Commercial
Industries
Color
Cobalt
Background
Carpark
Context
TVC / TV Commercial
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