Kia: Newspaper
Brand
Date
Aug 2020
Description
Kia’s latest campaign features a surreal automotive spot centered on a dreamlike landscape. The commercial channels a nostalgic aesthetic, juxtaposing a serene, water-horizon environment with high-energy athletic stunts performed in the background. Produced with creative work from agency David & Goliath and production house MJZ, the film stars professional basketball player Blake Griffin. The spot utilizes a mix of 3D render/CGI and live-action techniques to integrate a silver Kia sedan into the otherworldly setting, supported by sound design from MassiveMusic New York.
Style
Horizontal, Commercial, Nostalgic
Techniques
3D render / CGI
Industries
Color
Espresso
Medium Grey
Background
Sunset Sky
Context
TVC / TV Commercial
Associated creatives
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