Kia’s latest campaign features a surreal automotive spot centered on a dreamlike landscape. The commercial channels a nostalgic aesthetic, juxtaposing a serene, water-horizon environment with high-energy athletic stunts performed in the background.
Produced with creative work from agency David & Goliath and production house MJZ, the film stars professional basketball player Blake Griffin. The spot utilizes a mix of 3D render/CGI and live-action techniques to integrate a silver Kia sedan into the otherworldly setting, supported by sound design from MassiveMusic New York.
