Kia: Drive Up
Brand
Date
Oct 2025
Description
Kia navigates the intersection of exploration and utility in Drive Up, a commercial campaign spotlighting the brand's latest SUV offering. Set against the backdrop of expansive desert terrain and rugged rock formations, the film captures the vehicle in motion through high-contrast landscapes. The production leans into a cinematic aesthetic, utilising warm colour grading to bridge the gap between automotive performance and human connection. With production handled by Wild Gift, the work highlights the vehicle's capability across diverse outdoor settings through a focus on live-action technique.
Style
Horizontal, Cinematic, Warm
Industries
Color
Navy
Nude / Sand
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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