Kia: The Journey
Brand
Date
Sep 2025
Description
The Journey is a promotional campaign for Kia that highlights community support initiatives in partnership with the Georgia Lions Foundation. The project showcases the brand's engagement with local educational programs during Black History Month, focusing on mobile eye screenings for students. Produced by Wild Gift, the film utilizes clean, live-action techniques to bridge automotive framing with documentary-style storytelling. The visual narrative moves from exterior vehicle shots to interior classroom scenes, employing drone footage to establish the setting within the community.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Background
Education Building
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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