Kia: La Buena Vida
Brand
Date
Nov 2023
Description
Kia’s La Buena Vida campaign for the Telluride SUV integrates outdoor adventure with intimate family storytelling. The narrative weaves together sequences of the vehicle navigating coastal roads and mountainous terrain with moments of personal connection, including scenes in a child’s bedroom and an evening arrival at a theatre. Produced by Voyager, the commercial employs a live-action technique and cinematic lighting to bridge the gap between rugged automotive performance and suburban lifestyle. The production highlights the vehicle's versatility across varied environments, from sandy beaches to urban settings.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Charcoal
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.