Kia: Kia - Guided Meditation
Brand
Date
Jul 2025
Description
Kia explores the integration of driver assistance technology in this commercial project. The spot focuses on the in-cabin experience, highlighting digital instrument panels and hands-on-wheel interactions while navigating a multi-lane highway. Produced by Local Boy, the film leans into a live-action technique with a desaturated visual palette. Natural daylight captures the interior of the vehicle, emphasizing the interplay between the driver and the onboard monitoring systems through a clean, observational lens.
Style
Horizontal, Commercial, Desaturated
Industries
Color
Charcoal
Navy
Background
Road
Context
TVC / TV Commercial
Associated creatives
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