Kia
Kia EV 530 90' 6x9
Jan 2025
Kia’s campaign for the EV 530 90' 6x9 features a narrative that moves from intimate domestic scenes into wide-ranging coastal landscapes. The automotive project channels the vehicle's versatility, transitioning from a static, rustic interior setting to the dynamic motion of an electric SUV traversing dusty roads and community-filled environments. Produced by DIVISION US, the commercial employs a desaturated color palette that leans into the rugged aesthetic of the terrain. The film integrates live-action technique with post-production work by Mathematic to emphasize the vehicle's modern features, supported by music and sound design from Massive Music Sydney. Creative development was led by Innocean Australia.
Horizontal, Commercial, Desaturated
Electric / EV
Street
TVC / TV Commercial
