Kia: Kia big game Teaser: The Power Within
Brand
Date
Feb 2024
Description
Kia introduces 'The Power Within,' a teaser campaign for their latest electric vehicle. The spot centers on a skater navigating a frozen landscape, framed by the stark, atmospheric presence of a parked EV. Produced with a cinematic aesthetic, the film leans into desaturated, cool tones to establish its mood. The production utilizes live-action techniques and slow-motion sequences to highlight the contrast between the vehicle's illumination and the twilight environment.
Style
Horizontal, Cinematic, Desaturated, Cool
Techniques
Slow motion
Industries
Color
Powder Blue
Blush
Pure White
Background
Snowfield
Context
TVC / TV Commercial
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