This 15-second commercial spot for the Kia EV5 showcases the integration of advanced smart vehicle features within a suburban environment. Centered on the interaction between a robotic companion and the vehicle, the film demonstrates key interior elements, such as the digital dashboard and smart massage controls.
Produced by FINCH with creative agency Innocean Australia, the project utilizes live-action technique and integrated VFX to highlight the electric vehicle's utility. The campaign rounds out with a final sequence featuring the EV5 against an outdoor backdrop, leaning into a warm visual aesthetic.