This 15-second spot for Kia highlights the EV4 electric vehicle, staged within a contemporary suburban residential setting. The narrative features a character encounter between a man and a blue robot, leaning into a clean, cinematic aesthetic.
Produced by FINCH with creative direction by Innocean Australia, the project utilizes live-action technique layered with VFX. The work is framed in natural light, maintaining a consistent commercial tone throughout the sequence.
