Kia: K5
Brand
Date
Apr 2023
Description
This commercial for the Kia K5 showcases the vehicle's handling through a series of precision maneuvers and high-stakes stunt driving. Set against a backdrop of industrial shipping containers, the film leans into a cinematic visual style with golden hour lighting and slow motion sequences to heighten the intensity of the performance. The production emphasizes live-action technique to capture the movement of the sedan as it completes a ramp jump. Music and sound design are provided by MassiveMusic New York.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Slow motion
Industries
Color
Royal Blue
Jet Black
Background
Warehouse
Context
Advertising Campaign
Associated creatives
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