Kia: K4 Illuminate (15s)
Brand
Date
Nov 2024
Description
Kia unveils the K4 Illuminate in this 15-second spot, showcasing the electric vehicle navigating city streets under the cover of night. The film highlights the car’s design through its distinct headlights, contrasted against the reflective surfaces of wet asphalt. Produced by Fela with agency support from INNOCEAN Canada, the project leans into a cinematic aesthetic. The narrative shifts between exterior vehicle tracking shots and interior sequences of passengers, utilizing moody nocturnal lighting and high-contrast color grading to define the atmosphere.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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